Avoid noise words such as "data", "info", "object"
Omit noise words
account " instead of account_data
alert " instead of alert_objector replace them with something specific that really adds value
user_preferences " instead of user_info
response_time_in_seconds " instead of response_time_variableRead more in Chapter 2: Meaningful Names: Make Meaningful Distinctions of Robert C. Martin’s Clean Code